Alexander’s flair for sales began as a teenager while selling skis at a West Island shop, whose owner taught him about the fulfilment felt when helping people succeed in their pursuits. He learned that being both direct and transparent was the recipe to thrive. An entrepreneur like his father and brother, Alex later operated a home maintenance and renovation company for 8 years that spanned his Bachelor of Business Administration at Bishop’s University. Upon graduation, he started his career in a corporate environment and spent the next 13 years enhancing his business acumen in various sales and management roles for some of the largest building materials companies in North America. In 2019, he decided to re-evaluate his career and saw an opportunity to join Team Pedriks. Alex took the leap and never looked back. Nowadays, when he sees opportunities, he readily encourages clients to do the same.

A leader who is happy to run in a pack, Alex knows how to make a deal and get the job done while making sure to bring a little fun into every real estate transaction. He will tell you that he remembers every sale, not because they are easily counted, but rather because of the energy he puts into making them happen. It is clear that Alex takes care and pride in everything he does, especially when it comes to representing his clients’ interests.

Happily married with a young son and daughter, Alex is devoted to his family, friends and community. He enjoys travelling, downhill skiing, riding his motorcycle, and, of course, curling with his brother and teammates.